“They recognize the value local insights can bring to their clients in educating business decisions and responding to customer feedback. “Medallia delivers top-notch customer experience, compiling business insights from across many social channels into an easily digestible dashboard,” said Jason Chow, Director of Business Development at Yelp. They can also analyze, trend, and benchmark Yelp data within Medallia to share learnings and address improvement opportunities. As an official Yelp Knowledge partner, Medallia customers now have enhanced capabilities to unify social data with other forms of customer feedback. from CRM, Customer Support, Point-of-Sales systems, etc.), and social media reviews from sites like TripAdvisor, Facebook, and Twitter. The Medallia platform already delivers a comprehensive view of the customer experience with real-time customer feedback, operational data (e.g. “With the inclusion of Yelp reviews into Medallia, we are enhancing our ability to create a single source of truth about the customer experience.” “Yelp reviews drive purchase decisions across many industries and are a unique source of customer feedback that is highly valued by companies that run Medallia,” said Matthias Zeller, Senior Director of Product Management at Medallia. With 69 million monthly mobile visitors and 73 million monthly desktop visitors, Yelp is an integral component to understanding customers today who spend the majority of their time online and heavily consider online reviews before making a purchase. SeptemMedallia ( ), the global leader in Customer Experience Management (CEM), today announced it joined the Yelp Knowledge Partner Program that enables access to more than 100 million reviews and almost 12 years of historical data for local analytics and insights. Partnership connects Medallia customers to millions of Yelp users across 30 countries1
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